In an age where American Airlines and Alaska Airlines have learned first hand how poor of a plan it is to devalue your loyalty program without any warning, American Airlines shows how little it has learned from the past.
Overnight American Airlines made their award pricing dynamic. This means that depending on route, or even what flight you take, it may cost more in points to fly to a destination than is posted on the award chart publicly posted. This seems to be another bit of Delta envy, where American once again follows exactly what Delta does.
Take a look at some examples below from Americans website.
As you can see, not only does this not match between dates, but each date is even showing different award values depending on what flight you take. This doesn't match any of American Airlines published award charts, and worse yet, American Airlines appears to have confirmed this change now.
If you take a look at the flights that are in the next few weeks, these awards are more than double the listed prices on the AAdvantage award chart from American Airlines website.
This seems like a very bad idea from a company that can't seem to win favor with loyal customers over the past year or so. Every time I see something on Delta that makes me second guess my choice to move there, American seems to one up them and reaffirm my decision.
With profits in the airlines industry starting to fall, it would seem that any reason to encourage loyal customers would be a good idea. Instead American Airlines seems hell bent on destroying loyalty, and undermining their own customers.
So here's my message to you American, you are no longer a company I want to associate my loyalty with anymore, Delta is the right move for me, farewell!